Ser Santander

Client: Santander

Discipline: Advertising

The idea

At the end of 2020, Portugal (and the world) were still going through the Pandemic, with all the known economic and social effects. Santander, the largest private bank in Portugal, aware of its role in the economy of the country, families, and companies, wanted to show that it was present. For being a human institution, close, responsible, and supportive. Through a campaign to convey these deep but very visible values. The concept created by NOSSA talks about that: the way of Being Santander. Starting from the insight "my bank has to be the way I am", the strategy of this campaign was to show different ways of being Santander, which, at the end of the day, is what creates empathy between the people and a bank: trust, proximity and solutions. And being a NOSSA campaign was also a way to show of confidence in our work.