Traffic Lights

Client: Audi

Discipline: Brand Experience

The idea

Christmas is the time to spend with family and friends. Unfortunately, it is also the season with the most car accidents. To make drivers aware of the importance of being attentive and respecting light signals, the NOSSA team had an idea (or saw the light): transform something that could very well distract drivers- the Christmas lights that light up the city - in a way to promote the safety of motorists and pedestrians. Together with AUDI and Cascais City Council, we synchronized the Christmas lighting with the traffic lights. If the light is green, the street is lit in green and we move forward. If it's red, the street is dressed in that tone and we stay a little longer to appreciate the decoration. That is, one more sign that collaborative creativity works. And it shows, for sure.