CÚ DE JUDAS

Client: Dott

Discipline: Advertising

The idea

Dott.pt is the biggest marketplace in Portugal (which is why it joined the Worten brand in the meantime). To demonstrate that dott.pt is capable of making deliveries throughout the national territory, NOSSA went looking for one of the most remote places in the country and found Cú de Judas. Literally, on the island of S. Miguel, Azores. If the Cú de Judas exists, marked on old maritime charts, it was necessary to assign it a valid address for deliveries today. From there, the launch of an online petition for the postcode of this lost place on the map to be created was just a step away. Result: while more than 6000 people signed the petition, the subject was already running in the news, and on radio and television programs. And it arrived at the local mayor who, quickly, insisted on placing the appropriate signs to identify the site. And, even before dott pt made the first delivery to Cú de Judas, hundreds of people had gone to visit the place (very beautiful, by the way) and the mayor himself appeared in the news talking about the positive impact that this action was having have on the local economy. The campaign was a success for the island and the brand with more than 2.8 million visits to the dott.pt website, 55% of which were new users. And a year later, it was still generating notoriety. With this remarkable achievement (on the map and beyond) it was possible, once again, to fulfill the promise of dott.pt: to bring online shopping to all Portuguese people. Even those who are in Cú de Judas.