Partis & Art for Change

Client: Gulbenkian

Discipline: Design

The idea

The Calouste Gulbenkian Foundation and the "la Caixa" Foundation launched a competition to create the identity of PARTIS & Art for Change, an initiative that supports social transformation projects through artistic practice. Involving NOSSA strategy, design, and brand voice teams, we arrived at a concept: PARTIS & ART FOR CHANGE is a way of creating space. Space for differences, participation, and inclusion, open to integration, sharing, and creation. This thought led us to a graphic solution with different openings between the elements that make up the logo and the ability to adapt to multiple pieces. Typography has a strong presence, is intervening, expansive and angular, filling all available areas to create impact and contrast. A project in which art, graphic communication, and social purpose came together. And with everyone, we made a difference. A tipografia tem uma presença forte, para transmitir o impacto e o lado interventivo da iniciativa. E, por outro lado, é expansiva e angular, preenchendo toda a área disponível para criar um contraste maior com o espaços entre palavras. Um projeto em que arte, comunicação gráfica e propósito social se juntaram. E, com todos, fizemos a diferença.