Defensores da Natureza

Client: WWF

Discipline: Digital

The idea

We are running the risk of not listening to many animals forever. Therefore, WWF challenged NOSSA to create a way to promote the preservation of species, speaking directly to the generation that will, in the future, suffer most from threats to nature: today's children. At a time when influencers reign in the digital habitat, NOSSA decided to change the skin of the protagonists. And transformed two animals that are on the verge of disappearing, the tuna, and the lynx, into influencers. First, creating a website where both took on a life of their own. Then, asking the little ones to record audio messages that would be used as speeches by these animals. And, finally, putting together videos with these new influencers to be shared on social networks. Result: more than 3000 videos, more than 210 thousand impressions, and thousands of positive reactions. The children gave their voices, we were speechless.