Jacaré

Client: Grupo José Avillez

Discipline: Design

The idea

The alligator is an animal that, at a gastronomic level, has a refined taste. That's because the meat isn't the only thing on the menu. The alligator eats fruits and plants, like a real eater. Eats when he wants and always eat well. And what does this alligator have to do with this Alligator? Almost everything. At Jacaré, dishes of the best quality are served. The meat on the grill is juicy and delicious. But it doesn't stop there, vegetarian dishes are served, for all tastes. And it's open at any time, in a place chosen for a perfect alligator. Green and full of temptations. The challenge was to create a modern but relaxed/daring/mysterious brand that would represent the DNA of Jacaré, José Avillez's new restaurant, carnivore and vegetarian. The animal's distinctive elements (its skin and texture) were chosen to be integrated into an all-type logo. This logo reflects a unique character, from the alligator in its natural habitat to the frenzy of Chef Avillez kitchen. The logo does not have a symbol to reinforce its strong, resistant, and original structure (typography), such as the alligator. Thus, the result was a dish full of pride for those who received it.