O homem que só acorda à sexta-feira

Client: Bet.pt

Discipline: Brand Experience

The idea

Friday is not a day like any other. It is usually the first of an intense sporting weekend. So, a lot of activity for online betting sites. With the aim of arousing interest for the games to come, Bet.pt launched special odds precisely on Fridays. And it was up to NOSSA not to let anyone fall asleep in the face of this opportunity. This is how we created "The man who only wakes up on Fridays". That is, a person of flesh and blood who spends the week sleeping, just to wake up on the best day to bet. To prove that he would resist any attempt to in waking him up, we created a micro-site where visitors could choose several options to try and wake him up and see his reaction. Or the lack thereof. And it was worth everything: from sirens and whistles to people screaming. With 1600 possible interactions, the man there was resisting. Except if it was Friday, the day to keep your eyes wide open on the Bet site. For NOSSA, it was a totally won bet.