Follow the Bike

Client: Carlsberg

Discipline: Brand Experience

The idea

Carlsberg had launched an international concept: the Danish Way. An invitation to live life in the Danish way (the country of origin of beer), which is known to be the happiest country in the world. Where Hygge is practiced, where comfort, friends, and the small pleasures of life are part of the values of that people. The international film communicated this new positioning and was starred by a star: the bicycle. But it was necessary to go beyond the announcement and create a strong activation for Lisbon folks, physical but with a digital amplification, which would ideally seek inspiration from the brand's film.