Alto do Rio

Client: Vanguard Properties

Discipline: Design

The idea

Vanguard Properties promotes and sells large properties. Alto do Rio is a private condominium, located in Alto da Boa Viagem, in Caxias. The purpose of this development, given its facilities and infrastructure, was to create a small village within Oeiras. Alto do Rio offers a set of residential offers from spaces for residences, businesses/companies, commerce, and leisure. "Alto do Rio" starts, first of all, from its location - Alto da Boa Viagem. Which faces the river. But it conveys much more than that. "Alto do Rio" is placed above. Above common places. Above expectations. Above is another offer that exists in the area. It is the high point, full of strengths. Either for the view it has, or for the life, it will have. It thus automatically becomes a kind of prime area, with very high-quality infrastructure. Alto do Rio is a name that even gives a certain pride to say. "Ilive in Alto do Rio." "work in Alto do Rio." "I went shopping in Alto do Rio." The very segment for which it is intended is high. Deep down, Alto do Rio is more than a name. It's a positioning.