Madeira Ocean Trails

Client: AP Madeira

Discipline: Digital

The idea

When someone was searching for Madeira trails and sea activities on the internet, the easiest thing to do was to get lost. Information was scattered and references were few. The Madeira Promotion Association launched the challenge of creating a platform with all the possible activities (and some almost impossible), in an unmissable way. What if navigating the 2 islands of the archipelago was like entering an interactive 3D video game map? No sooner said than done. Hundreds of photographs, videos, maps, information, and infographics were integrated into the visual representation and location of the experiences, in more than 70 trails and dozens of sea activities. All with a high level of interaction and the presence of three-dimensional illustration. Something completely new in the promotion of our Tourism. And to make everything even more "site-specific", the user maintains a real connection to Madeira's time zone, with the appearance of the page changing throughout the 24 hours. On the trail of success achieved, the site even won an HM in the Awards.