Contra Ciclo

Client: Delta Q

Discipline: Digital

The idea

Coffee has a unique characteristic: it gives us energy when we need it most. One capsule is enough for us to have the strength and the will to move forward. And if there are people who need this extra energy, it's those who work at night. Who starts their day when others sleep? People who live in counter cycle. And so Contraciclo was born: a web miniseries that tells the stories of those who work while others sleep. From a taxi driver to a baker, passing through an air controller and a roadman, there are 9 episodes divided into series that show us the life that happens when the sun goes down. In the company of a Delta Q. To promote this web miniseries, we created a billboard campaign where we give our protagonists a stage, inspired by movie posters.