Músicas de Fundo

Client: Minipreço

Discipline: Advertising

The idea

To speak about Minipreço is to speak about more than 550 stores and a history of more than 40 years in Portugal, accompanying the good and bad times of those who live here. With the covid-19 pandemic, food retail was one of the few that did not suffer the consequences of closing activities. On the other hand, the culture sector and, in particular, the musicians who were taking their first steps, felt in their lives what it is like to be away from the stage, the public, and revenue. How could Minipreço stores (which don't sell music) help them? The NOSSA team thought: more than hearing about their difficulties, it is necessary to listen to their work. By making their music reach people, these artists will be able to gain prominence and pursue their careers. Like? Replacing the background music in the stores with your songs. As result, not only did Minipreço pay the musicians for the rights to this transmission, but playlists were made that were played non-stop, increasing the frequency of listening to the songs and the associated royalties. But, as these artists also lost their stages, Minipreco turned one of the stores into a mini-stage for concerts by their bands, broadcast on Instagram. To sum up, we supported a group of young artists full of desire to create, we gave them an audience of millions and we proved that Minipreco, as it says in its signature, is right by your side, now and always.