Pitaria

Client: Grupo José Avillez

Discipline: Design

The idea

A simple and relaxed space with a takeaway service, specializing in the ex-libris of Middle Eastern cuisine: the pita. Pita is the perfect evening snack for young people. It's cheap, full of flavor, and can be enjoyed anywhere. The identity conveys irreverence, attitude, dynamism, and freshness without ever forgetting its origins. A typographic record that reflects the individuality of the new generation of food lovers from other nationalities. Relaxed, uncompromised and fun, this brand's identity is bold and frenetic like the city of Lisbon.