Nove Semanas e Meias

Client: Federação Portuguesa de Golfe

Discipline: Design

The idea

The Portuguese Golf Federation aims to increase the number of Players/Practitioners of the Modality of Golf. Golf is a sport with many prejudices linked to the practice of the modality, such as being an elitist, expensive, conservative sport, for "old people", with difficult access. A web series was created consisting of 9 episodes where the development of 1 Host Rui Unas, Carolina Torres, and Helder Tavares is recorded. Each episode has a new guest and an episode will be released a week, on social networks and YouTube. The identity is inspired by the visual codes of golf and the movement and dynamism of the sport. An identity that lives in digital with energetic colors and great potential for motion.