NOVA School of Science & Technology

Client: Nova FCT

Discipline: Design

The idea

NOVA School of Science & Technology, formerly NOVA FCT, is one of the largest campuses in Europe. And if there is a test that is difficult to come out with distinction, it is the rebranding of an educational institution with this history, scale, and prestige. First, a strategy was needed to reach the positioning - another dimension - which is based on the unique culture of the campus: a wide living space that prepares complete professionals, both in terms of technical and specialization, as well as their soft skills. That is, the physical, intellectual, and emotional spheres are always together and in interaction, creating a new dimension. Then it was necessary to create an identity, respecting the corporate brand of the "mother" house, Universidade NOVA, and following the path of two of its most recent schools, which were also the target of rebranding. If the name "NOVA" was to figure as a central element, the logo should replicate the same structure as the other brands to ensure coherence and familiarity, with Futura as a common font. Where did NOSSA add dimension? By working the "O" element and thus creating a differentiating graphic symbol. An expression of the infinite possibilities generated from the scientific and human potential of the school. Which represents the interaction, the fusion of knowledge, the generation of ideas, the expansion to society, the free and dynamic nature, and an open and engaging culture. This symbol served as a starting point for the brand's identity with the design of graphic elements, which contributed to a solid visual base. This is fundamental if we think about the diverse means, supports, and formats used in the daily communication of the School. One final note. If projects of this dimension require a lot of our knowledge, they also teach us a lot.