A cozinha é o coração da casa

Discipline: Advertising

The idea

When a national brand celebrates 40 years with the Portuguese, we can say that it is already from home. So if it's always in the kitchen, it's really in your heart. However, despite having all the ingredients for the party, Flama lacked a good deal of notoriety. With the entry into the market of cheaper appliances that do "the same thing" and which threatened its position as a rational choice, the brand had to refine its emotional connection with consumers. And it was with this feeling that NOSSA launched itself into the pots. Based on the insight that, today, most family time is spent in the kitchen, when it comes to meals, we literally went inside one. We showed how between an oven and a grill, a pressure cooker, a toaster, a deep fryer, and even an iron, there is a life going on. We caught its rhythm, registered its pulse, and captured vibrations. From home appliances and family, of course. And so we demonstrated, with an exciting family film, that a house with Flama has a Portuguese heart.