Artentik
Client: Santa Casa da Misericórdia de Lisboa
Discipline: Design
The idea
The Santa Casa de Misericórdia in Lisbon has a valuable collection of sacred art. Entering the NFT market in a pioneering way, the institution opened its doors to collectors, enthusiasts, and art lovers from all over the world. This is how the 'digital twins' of relics from the Museum of São Rogue and other pieces from the collection, to be sold as NFTs in a new marketplace created for this purpose. And whose revenues will be applied to good causes. The challenge was to create the graphic entity for this sales platform. Inspiration came from the universe of blockchain and transfers, where elements are multiplied and interconnected. We thought about transactions, between different identities. In the digital assets that are transferred and that change accordingly. But, also, the art world, is ever-changing. And we arrived at the concept of a flexible, dynamic, bold logo. Far from the iconography of a classic museum, it provokes this contrast because we are showing the future of the art market. A logo that has the ability to keep up with the constant movement of the digital art market, with different collections, different stories, and artists. Where the elements are multiplied and interconnected. Therefore, it is also a changeable, "responsive" logo, similar to the digital world. The typography is simple, straight, and angular, suitable to live on screens (the modern galleries) and not on museum walls. The frame that frames and highlights "T" is the reference to classic frames, now in your digital life. On the other hand, the letter "T" represents the token and underlines the combination of the two words that make up the name. Art & Authentic. The pink color refers directly to the cultural offer, in particular the museum sector. The brand, which is intended to be global, had an immediate impact as soon as the platform was launched. It was present in press releases in at least 8 countries around the world. We can see that the countries that generate the most traffic to the platform are India, the USA, Germany, and Spain, in addition to Portugal. In its still short existence, it has already been present at the NFConf, with a dedicated stand, and also at the Paris Blockchain week summit. In Portugal, a regular presence is planned at the São Roque museum in Lisbon.
