O 1º live Gif do Mundo

Client: Somersby

Discipline: Brand Experience

The idea

We took two of the biggest digital trends - GIFs and Live Streaming - and combined the two to create something never seen before: a Live GIF. The World's First Live Gif. A video filmed in real-time, broadcast for 24 hours, where everyone could see Lord Somersby repeating the same movement (like a GIF). The move that everyone would now repeat. To make things even more interesting, several special guests could join the party by public vote, which also saw several surprise appearances. A video that never stopped, and that nobody wanted to stop watching.