Sweater Card

Discipline: Brand Experience

The idea

Receiving clothes for Christmas is a classic. But when the gift is a sweater with pine trees and reindeer, the moths are grateful. To counteract this phenomenon of ultra-fast fashion, Carlsberg has launched a Christmas sweater that is finally worth wearing... many times. Conceived by NOSSA and its couturiers, this piece of clothing warms up the best Christmas moments but adds a much cooler function: paying for Carlsberg beers. With contactless technology incorporated into one of the sleeves, the shirt allows you to pay for beers ordered at the bar, without needing a wallet. Just bring your arm close to the payment terminal and... beer bells! A Carlsberg comes out for the customer full of Christmas spirit at the counter. Yet another flashy idea that, unlike certain clothes, didn't stay in the drawer.