Apura o sabor do dia a dia

Discipline: Advertising

The idea

Knorr is a very relevant Unilever brand in Portugal,as it is rooted in the Portuguese cuisine to use in broths, however, it has been identified in market studies that there is a reduction in the frequency of use in young families with active lives, and with less time to cook. This campaign was created with the aim of bringing broth into daily life, demonstrating that it is easy to use in a variety of simple but typically Portuguese dishes. And that, this touch of flavor, is the one that makes the difference to bring comfort and satisfaction to a meal. Emotionally, we wanted to show that everything is fine when we have a good meal.