Allo

Client: Nossa

Discipline: Design

The idea

A new office center for an old industrial area in Alcântara, created as a space where architecture, technology, environment, and wellbeing come together. Aiming to be a unique case of balance between work and personal life, in which a strong local tradition is essential to fulfill this relationship. Together with the creation of the name for the set of 2 buildings in the project, it was necessary to create the identity of this new brand. From the word ALLO, an acronym of Alcântara Lisbon Offices, with great graphic potential, we created a typographic brand. The objective was to take full advantage of a clearly differentiating name on the map of the office real estate offer. A brand that can be replicated in different contexts and that has the ability to convey the idea of a space that creates bridges: physical and human. The symmetrical design with the double spelling of the letter "L" suggests the pillars of the emblematic bridge that marks the landscape of Alcântara whilst also replicates the architecture of the two twin buildings. The right angles of the symbol convey stability, robustness, and accuracy. As a whole, the logo has the fluidity and ability to adapt, including applications where space is opened inside to place the description in full or other messages.