De e Férias com o Raminhos

Discipline: Advertising

The idea

Unibanco knows how important it is for its customers to be able to manage their money, paying in cash or installments for day-to-day purchases. NOSSA was given the challenge of creating a multimedia campaign, with a strong presence in digital media, which would impactfully explain Unibanco solutions for credit and current balance management, especially during the holiday season. Doing gymnastics with the family budget, who never? Based on this insight and on the promise that the most important thing is to have the flexibility to manage expenses, NOSSA created a character to embody this need to be flexible, even when the budget is a bit rigid. And there is nothing better than António Raminhos, with his tall, thin figure and his comic expression, to demonstrate, with humor, how flexibility is at everyone's fingertips (and foot, and leg, and arm...). With "flexibility to give, sell and buy" Raminhos became the protagonist of a series of humorous content, in short series of films that launched a new meaning in the category of tutorial videos of banking products. After all, creativity is also a demonstration of great flexibility.