Visit Cascais

Client: Turismo de Cascais

Discipline: Digital

The idea

Showing Cascais' tourist offer on a website is a huge journey. The experiences are so rich and diverse that, at the outset, we had to have a good GPS, or better yet, a good UX so that no one gets lost along the way and goes straight to what interests them most. It was with this idea and many lines of code in our luggage that we moved forward. 24 articles were written and produced by journalists, organized by 4 areas of tourism interest. An algorithm is then used to categorize each visitor based on the content they see, and deliver them the most relevant content. For the discovery to be as fluid and effective as possible, NOSSA team cataloged 180 places and activities and through a modular design, these resources were introduced in the editorial articles, making your reservation just a click away. Without reservations, this is one of those works that we are proud to (re)visit.