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Client: WWF

Discipline: Brand Experience

The idea

The extreme drought that has led to a dramatic drop in the flow of many rivers is increasingly visible. Like the village of Vilar which, after almost 70 years submerged by the waters of the Cabril dam, has become accessible again. On World Water Day, NOSSA and the ANPIWWF came together to raise awareness of the problem through this real case. We transformed the houses in the ruins of the village of Vilar into Local Accommodation and created our own booking site so that anyone could get to know this reality, without having to go there. Each symbolic check-in would be converted into a donation for ANPIWWF initiatives aimed at returning water to nature through ecological restoration. With this action, there was a flood of news, a chain of reactions and, above all, the level of alert for the problem rose. After all, what that village has to offer today is a very uncomfortable scenario. In plain sight.