Microsoft Azure Open AI

Client: Microsoft

Discipline: Design

The idea

Microsoft AI's aim is to create artificial intelligence that benefits the world and humanity. Something that’s worth talking about in an event that is dedicated to AI. For that, a visual identity was created. And how is this artificial intelligence created? Through code. A lot of code. So, for this, two angled brackets were used to embed this idea of "code" and a typeface associated with programming was used to reinforce the concept. Within the Microsoft colour palette, 2 colours were used. The color blue, which has long been associated with technology and the colour purple, strongly associated with artificial intelligence. To intensify the idea of a digital universe these two colours and the colour black were merged into a gradient. The communication line uses dynamic moving stripes, which represent points and/or pixels navigating back and forth, seeking to perform tasks to give information or answers. The artificial-looking brain is used as the key visual for the event. Furthermore, the various fragments around the brain enhance the idea of an ever-building, ever-evolving artificial intelligence.