Um empurrãozinho para o seu negócio

Client: EDP

Discipline: Advertising

The idea

Small businesses sometimes come to a standstill. Their plans stall. Their finances tighten. Or they simply need a little help to start moving forward again. Because the truth is, when a business gets stuck, all it often takes is… a little push. That familiar expression became the creative idea behind the campaign, turning "a little push" into a visual metaphor for how EDP supports small businesses. We took the concept quite literally. EDP's offer — 50% off electricity in the first month and 25% off until the end of the year — physically pushed businesses forward. A bakery and a florist were propelled ahead, finding new momentum, growing and, in the florist's case, quite literally blooming. In the end, the campaign did for EDP exactly what it promised to do for small businesses: it gave results a little push.