10% de Desconto para Sempreeee

Client: EDP

Discipline: Advertising

The idea

“A discount foreveeeeeeeeeeeeeer.” It sounds like an exaggeration. It isn’t. To celebrate its golden anniversary — 50 years alongside the people of Portugal — EDP decided to mark the occasion with something equally remarkable: 10% off electricity bills… forever. Yes, actually forever. And if there is one thing we have learned, it is that when something sounds too good to be true, sometimes you have to see it with your own eyes. So we sent João Baião — Portugal’s most unstoppable source of energy — on a journey into the future, proving that this out-of-this-world offer was anything but fiction. Spanning television, radio, social media, digital, out-of-home and EDP Comercial stores, the multichannel campaign was designed to keep people talking well into the distant future. We could go on talking about it forever too. But it is probably better to see it for yourself.