Sempre Nunca Igual

Client: Renasncença

Discipline: Design, Advertising

The idea

Twenty years after its last major brand evolution, Renascença was ready for a new chapter. The challenge was to refresh an iconic identity without losing the elements that have made it instantly recognisable for decades. In the new logo, we removed one of the "R"s, marking the beginning of a brand built for what comes next. Today, Renascença is no longer just a radio station. It lives across podcasts, video, festivals, social platforms and live experiences. The new brand line, "Always, Never the Same," captures that evolution perfectly: a brand that stays true to itself while constantly moving forward. This transformation came to life through a fully integrated 360° campaign, positioning Renascença as what it has long become: far more than a radio station.